Technology
Upside’s latest report diagnoses the “loyalty plateau,” where programs continue to add members but see declining engagement. Most fuel and convenience retailers would consider a loyalty member “their” customer, no questions. But new data shows...
Here’s what every fuel marketer should know before trusting a processor’s headline rate. When you ask a payment processor for their best pricing, you’ll almost always hear the same pitch: “interchange-plus.” It sounds fair. You...
Most companies track sales, labor, and average service time, but those metrics only describe the final outcome. The customer experience begins much earlier, often before an employee says a word. Small, unnoticed delays at the...
Submitted by Stephan Okano, VP of Engineering We met with a fuel wholesaler at SIGMA and heard a story that has since come up in different versions from several other operators. His college-age nephew, home...
Triggered out of necessity during the Covid pandemic, convenience store operators scrambled to capture the exploding demand for online delivery. The industry-wide response was a collective, chaotic sprint to deploy third-party marketplaces. Almost overnight, store...
Fuel marketers are rethinking how A/R gets done, shifting from phone based follow up to tools that help customers act faster and teams recover more margin. When invoices, balances, and payment options are available through...
