C-Store, Fleet Solutions, General, Operations, Strategic Planning

Driving Profit in 2027: Smarter Fleet Decisions and Stronger C-Store Performance

Provided by Upside & Mike Albert Fleet Solutions
January 21, 2027 2:00 pm ET
1 Hour
C-Store, Fleet Industries

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In 2026, the only certainty for fuel and convenience retailers was uncertainty. Record gas prices and shifting consumer behavior put real pressure on profit. Retailers need a 2027 plan that works no matter what the market does.

Using data from millions of real-world visits, Upside’s Dr. Thomas Weinandy will show how leading operators are turning value-seeking shoppers into c-store profit. Broc McGuire of Mike Albert Fleet Solutions will then share how smarter fleet decisions can strengthen the bottom line.

You’ll learn:

  • How shifting consumer behavior is changing fuel and in-store sales
  • How to win the trips that are up for grabs
  • Fleet decisions that protect your bottom line

Featured speakers

Dr. Thomas Weinandy, Principal Research Economist, Upside
Broc McGuire, Business Development Manager, Mike Albert Fleet Solutions

Panelists

  • Dr. Thomas Weinandy
    Dr. Thomas Weinandy

    Principal Research Economist at Upside

    Dr. Thomas Weinandy is Upside’s principal research economist. He leads the company’s industry research and analyzes billions of real-world transactions to uncover meaningful trends in consumer behavior. His work helps retailers understand how price sensitivity, inflation, and competition affect where people shop — and what earns their repeat business. By blending rigorous analysis with accessible storytelling, Dr. Weinandy provides retail leaders with the data they need to stay competitive in a changing market. His insights are regularly featured in national media, including The Today Show.

  • Broc McGuire
    Broc McGuire

    Business Development Manager at Mike Albert Fleet Solutions

    Brocton “Broc” McGuire serves as a Business Development Manager at Mike Albert, overseeing large commercial accounts across Missouri, Iowa, and Southern Illinois. Broc specializes in crafting tailored fleet plans that optimize total cost of ownership, enhance operational efficiency, and maximize profit margins for each client’s unique set of circumstances. Since joining Mike Albert in October 2024, Broc has leveraged his deep industry experience and consultative expertise to build strong partnerships and deliver measurable value to his clients. Before this role, he spent about six years at Enterprise Holdings, where he oversaw large commercial accounts across Missouri and Illinois, developing a strong foundation in fleet management, customer service, and process improvement. Known for his analytical mindset and client-centric approach, Broc brings actionable insights to every engagement, helping clients transform their fleets into strategic assets. He’s passionate about staying at the forefront of fleet trends and technologies in order to advise companies on new and emerging fleet management solutions.

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