When Fuel Markets Move at War Speed
The call comes before most traders have finished their first coffee. Overnight, a drone strike on an oil tanker in the Persian Gulf hits the news. By the time U.S. futures markets open, Brent crude...
Topic:
Strategic Planning
Articles and Webinars
The Future of Autonomous Fuel Supply Chains: How Close Are We Really?
It’s 9:00 PM. A major terminal goes down; prices are spiking 20 cents at midnight, and two drivers just called in sick. In the traditional fuel world, this is where the firefighting begins. What follows...
From Fuel Pump to Food Counter: Getting Customers in Your Door
In today’s convenience landscape, customers expect current technology, ease of purchase, and high-quality foodservice offerings. Getting these discerning customers in the door takes intentionality in brand design and awareness, and technology integration. Successful retailers understand...
Why Data Readiness Matters in an AI World
Organizations are racing to implement AI and advanced analytics, convinced that the right algorithms will unlock transformative insights. Yet many still struggle to see meaningful results. The hard truth is that no matter how smart...
Turn Foodservice Tech into Your Competitive Advantage
Convenience retail is moving fast, embracing AI-enabled upselling, smart kitchen automation, frictionless checkout, and integrated loyalty apps. Tech providers are eager to showcase their solutions, and customers increasingly expect digital, seamless experiences. With foodservice acting...
Selling Peace of Mind
Looking at the following chart, it might be appropriate to offer fuel marketers congratulations simply for surviving 2025. The geopolitical and economic factors that whipsawed the market last year have been well documented: Tariffs affecting...