Marketing & Sales
In today’s convenience landscape, customers expect current technology, ease of purchase, and high-quality foodservice offerings. Getting these discerning customers in the door takes intentionality in brand design and awareness, and technology integration. Successful retailers understand...
Why are better experiences creating less loyal customers? The loyalty programs are better. The forecourts are cleaner. The foodservice rivals QSR quality. Yet after analyzing over 10 billion transactions and surveying thousands of shoppers and...
Economic uncertainty is reshaping the way consumers spend, but convenience stores continue to prove their resilience. Those that act decisively — rather than waiting for conditions to settle — will be the ones to come...
Make sense of evolving behavior at your stations to form habits that last, turning infrequent customers into your customers. Fuel retailers work hard to attract new customers — but what happens after those first few...
Submitted by Jacob Pfaff, Relationship Manager In the competitive world of convenience retail, customer experience is everything. While many owners focus on fuel prices, product selection, and location, one critical aspect is often overlooked: the...
Submitted by: John McCauley, Director of Brand Design In my years as Director of Brand Design at Paragon Solutions, I’ve seen the convenience store landscape fundamentally transform. Location advantage, once the industry’s golden ticket, now...
