Marketing & Sales
Submitted by: John McCauley, Director of Brand Design In my years as Director of Brand Design at Paragon Solutions, I’ve seen the convenience store landscape fundamentally transform. Location advantage, once the industry’s golden ticket, now...
In the c-store business, success means not only bringing customers in but keeping them coming back. And keeping customers happy means making sure the ice machine doesn’t break, especially with a hot summer just over...
Picture this: you walk into your convenience store early one morning, passing shiny coffee machines, new kitchen equipment, and carefully curated inventory. These are your assets, right? But what if your most valuable asset is...
In the fast-paced world of convenience retail, a strong brand strategy is crucial for long-term success. It’s about creating a cohesive identity that resonates with customers and sets a store apart from competitors. Brand strategy...
Time and time again, we encounter clients aspiring to build brands as iconic as Buc-ee’s and Wawa. The allure of their notoriety and dedicated fanbase is undeniable. But what exactly makes these brands so exceptional?...
