Marketing & Sales
For decades, fuel retail has operated on a simple competitive lever: lower the sign price and wait for volume to follow. But today’s market conditions are exposing the limits of that strategy. Fuel margins are...
By John McCauley, Partner and Director of Brand Design, Paragon Solutions Two independent data sets landed on the same day recently, and together they tell a story that every convenience retailer should be paying attention...
In today’s convenience landscape, customers expect current technology, ease of purchase, and high-quality foodservice offerings. Getting these discerning customers in the door takes intentionality in brand design and awareness, and technology integration. Successful retailers understand...
Why are better experiences creating less loyal customers? The loyalty programs are better. The forecourts are cleaner. The foodservice rivals QSR quality. Yet after analyzing over 10 billion transactions and surveying thousands of shoppers and...
Economic uncertainty is reshaping the way consumers spend, but convenience stores continue to prove their resilience. Those that act decisively — rather than waiting for conditions to settle — will be the ones to come...
Make sense of evolving behavior at your stations to form habits that last, turning infrequent customers into your customers. Fuel retailers work hard to attract new customers — but what happens after those first few...
