Marketing & Sales
Depending on where you look, you can find proof of economic strength or stress. We explore this two-faced nature and why it matters. Pringles are the most interesting snack at the convenience store. And it’s...
By John McCauley, Partner and Director of Brand Design Large convenience chains have deep pockets. They have sophisticated loyalty programs, national marketing budgets, and supply chains that can source virtually anything at scale. But there...
For decades, fuel retail has operated on a simple competitive lever: lower the sign price and wait for volume to follow. But today’s market conditions are exposing the limits of that strategy. Fuel margins are...
By John McCauley, Partner and Director of Brand Design, Paragon Solutions Two independent data sets landed on the same day recently, and together they tell a story that every convenience retailer should be paying attention...
In today’s convenience landscape, customers expect current technology, ease of purchase, and high-quality foodservice offerings. Getting these discerning customers in the door takes intentionality in brand design and awareness, and technology integration. Successful retailers understand...
Why are better experiences creating less loyal customers? The loyalty programs are better. The forecourts are cleaner. The foodservice rivals QSR quality. Yet after analyzing over 10 billion transactions and surveying thousands of shoppers and...
